Over the past couple of years in Folk, I’ve been the main Art Director on Lidl’s day to day coms across all occasion touch points through out the year. From countless food shoots for Easters, Christmas, Valentines and more, to being apart of their content creation and brand campaigns. Below is a collection of highlights from working on the account.

The launch of ‘Lidl’s Price is Always Right’ on social with the talented Tony Cantwell.

I worked across multiple content creation pieces including the launching of their TikTok with ‘The Lost Toffee Yum Yum’ with Darren Conway.

For Summer 2024, we turned the Spire into a giant chicken Skewer (finally a good use for it). As well as running a competition on Tiktok sending people on a hunt for the golden skewer, hidden in the Lidl logo.

Bringing us forward to Summer 2025, this is the most recent food edit for Lidl, highlighting all their Summer goodies under their new ‘More for Less’ campaign. The latest in a long line of food shoots.