The Irish Cancer Society have been working tirelessly for over 60 years to support people with cancer. They have funded research and extensive services that have made a real impact in enabling people to live with cancer. They wanted people to feel the power of this positivity and progress and to know they can be part of taking positive action when it comes to cancer. 

This led to the creation of 'We Won’t Stop' - a new brand platform for the Irish Cancer Society which acts as an affirmation of the energy, positivity and resilience of the society and its community of volunteers, workers, supporters - and all they have achieved together.