The "Racing Runs in Us" brand platform for HRI isn't just about horse racing as a sport; it's a celebration of its intrinsic ties to Irish culture.

This integrated campaign spans TV, radio, Out-of-Home and digital channels, aiming to showcase horse racing as an unseen yet pervasive presence in Irish life. By marrying evocative visuals with authentic soundbites, the campaign invites audiences to feel the sport's pulse across the nation.